Looks quite bleached to me, but the again in my experience, when they're smaller (and bulbs are still more prominent) the colors tend to pop, or be much more vibrant than when they're larger with longer tentacles.
if it is white/transparent always assume it is bleached until proven otherwise imo. There is so much mis-information that I think half the people at lfs honestly do not know what the truth is. A guy I work with told me I should get a yellow saebe because he worked at a lfs while in college and they were cool.. didnt understand that they are dyed to look yellow and incredibly unhealthy.