Shipping is normal $50 on their eBay listings right?
So $50 for 4 frags isn't a bad deal, plus anything you win on their eBay sales gets shipped for free. Sounds like a decent deal if you nned to get coral online.
However, we are spoiled by reef stores (by we, I mean you guys, Modesto has petco....) so it doesn't make sense for this. I can spend $15 in gas to drive to Sacramento or San Jose and spend the other $85 on frags I get to pick.
This service is better for people who live in isolated areas or small towns with no local reef stores. WWC isn't going to send you frags of their high end stuff, you're going to get pretty common and fast growers, that's just the only way this service is going to turn a profit. WWC is a stand up company in the industry but don't expect them to offer this at a loss of profits.